Why does a devotee love God? Because He is good, merciful, omniscient…? Or just out of love?
This seems to be one of the moot issues between the two currents within the form of Vaiṣṇavism later to be known as Śrīvaiṣṇavism, since Piḷḷai Lokācārya (13th c.) stresses that loving without reason is superior to loving with a reason, just like Sītā’s ungrounded love for Rāma is superior to that of Lakṣmaṇa, who loves Rāma for his good qualities (see Mumme 1988, p. 150).